Hy-Vee Cereal Campaign Raises More Than $100,000 for Caitlin Clark Foundation
Funds will provide education, nutrition, and sports opportunities to kids across the Midwest
January 2, 2026
From left to right: Hy-Vee President Aaron Wiese; Caitlin Clark Foundation President Mary Coffin; Caitlin Clark; Hy-Vee Chairman and CEO Jeremy Gosch
January 2, 2026 — The Caitlin Clark Foundation is proud to announce the incredible success of its branded cereal campaign with Hy-Vee, which raised over $100,000 to support local initiatives across the Midwest.
Caitlin’s Crunch Time cereal was released in May and sold at Hy-Vee stores for a limited time in 2025. Hy-Vee pledged to donate a percentage of the proceeds from each box of cereal sold to the Caitlin Clark Foundation, showing the retailer’s dedication to helping young people reach their potential.
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I’m incredibly thankful for Hy-Vee and the way they continue to show up for the youth in our communities. This partnership is about more than a campaign; it’s about people coming together to make a real difference for kids and families right where they live.
CAITLIN CLARK
The Caitlin Clark Foundation’s mission is to uplift youth through education, nutrition, and sports: three pillars Caitlin credits as foundational to her own success. By partnering with Hy-Vee, the Caitlin Clark Foundation is strengthening its ability to deliver measurable impact for children and families across local communities.
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From the moment we saw her play high school basketball, we believed in Caitlin’s impact both on and off the court. By providing proceeds from this exclusive product, we hope to help Caitlin inspire thousands of kids across our region to live healthy lifestyles and further achieve their own goals.
JEREMY GOSCH, HY-VEE’S CHAIRMAN OF THE BOARD & CEO
Hy-Vee has had a longstanding partnership with Caitlin Clark, established early in 2021. To date, the company has raised approximately $500,000 for the Caitlin Clark Foundation.
About the Caitlin Clark Foundation
Caitlin’s passion and joy on the court inspire her Foundation’s work off the court. The Caitlin Clark Foundation exists to open doors for kids to learn, grow, and thrive through education, nutrition, and sports.
About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states, with annual sales exceeding $14 billion. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
