Fuel Up Campaign | Caitlin's Crunch Time

Iowa Hawkeyes women's basketball fans can now enjoy breakfast with National Player of the Year and ESPN’s Midseason Player of the Year, Caitlin Clark. Hy-Vee, Inc. announced that it will offer an exclusive new cereal created in partnership with Clark and the Caitlin Clark Foundation.

Caitlin’s Crunch Time cereal will be available in select Hy-Vee stores throughout Iowa starting today and only for a limited time while supplies last.

In partnership with Hy-Vee, 100% of Caitlin’s proceeds will benefit the Caitlin Clark Foundation.

The foundation’s mission is to uplift and improve the lives of youth and their communities through education, nutrition, and sport—three pillars Clark believes were foundational in her success.

“Caitlin’s impact on and off the court is truly remarkable, making her a positive role model not only for youth but also the community," said Matt Nickell, vice president, sports marketing for Hy-Vee. “This is why Hy-Vee is excited to partner with her and the Caitlin Clark Foundation to launch this new cereal.”

“It’s really exciting to get your own cereal, and even better when it makes an impact on the community,” said Clark. “Hy-Vee has been such a great partner and I am really thankful for their support for the Caitlin Clark Foundation.”

Those who purchase the cereal will have a chance to win an autographed Caitlin Clark basketball, as winning cards will be placed in select boxes.